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Advertising

Molinari Advertising

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Molinari's great success is also due to an effective, truly original and often pioneering communication strategy consisting of adverts - the famous "Caroselli" TV advertising shows - endorsements and slogans that have marked the future of advertising, both in Italy and around the world.

  • 1960
  • 1970
  • 1980
  • 1990
  • 2000
  • 2010

The 1960s

  • "Carosello" - TV advertising show

  • Spot 60 - Digestivo moderno
  • Spot 60 - Le cose più grandi di loro

The 1970s

  • We don't say Sambuca; we say Molinari

  • Famous people drink Molinari

  • People drink it in many ways, it's called Molinari

  • Spot 70 - Sambuca on the rocks
  • Spot 70 - La gente che conta beve Molinari
  • Spot 70 - Molinari extra
  • Spot 70 - Molinari e ghiaccio

The 1980s

  • Good music never changes

  • Molinari is here

  • Drink little... but well

  • It has only one fault... it isn't foreign

  • Spot 80 - Sambuca Molinari e lì
  • Spot 80 - La buona musica non cambia mai
  • Spot 80 - ...un giro di vita

The 1990s

  • Travel

The 2000s

  • Armchair

  • Chalet

  • Biliardo

The 2010s

  • The transparent one

  • Born transparent

  • 3 motivi

  • Message

  • The ideal scheme

  • Refreshing break

  • Aperitif on the rocks

  • Chatting after dinner

  • Too much

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